Deconstructing the Fashion Anticipation
“An intense anticipation itself transforms possibility into reality; our desires being often but precursors of the things which we are capable of performing.” The quotable quote drives the cupid’s arrow […]
Tag Archives: consumer behavior
Red Alert: The Gifting Strategy
Procrastination is the plague of the i-era. We are all very last minute about some things in life. And Christmas and holiday shopping probably tops the list for things that […]
Social Media’s Affair with Fashion, in Real-time
Twinkle Twinkle. Like stars twitching uneasily in the dark sky, countless lights gleam in the darkness of the audience in a fashion show, competing against the bright glare of the […]
Sustaining Hype: Give me an Anxiety Attack
Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]
Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Thy Nose Knows Best: A Name Game
Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]
Thy Nose Knows Best
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
Naked.
I strongly feel that half a battle is won by a witty name. A name invites those who are ignorant, as well as your common passersby, or those dazed by […]
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
Where’s my ice cream AGAIN, mommy?
Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]
