Out-of-Hand Observations 2: Fashion Camouflage
Ever seen something which demanded you to almost instinctively look twice? Sometimes so quickly that the neck gives a jerk that follows after the eyeballs have absorbed a phenomenal sighting? […]
Tag Archives: consumer products
Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
I Want to Eat the In-Edible: Part 2
On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]
I Want to Eat the In-Edible: Part 1
Inspiration has been a core love of authors, filmmakers, strategists, lovers, swindlers and everyone alike. We get inspired by different things in life to do many other different things in […]
A Complex Shopping Trip: The Challenges of Consumer Behavior
I feel that it has become increasingly challenging to shop, contrary to what one may think in a so called modern and effectively efficient world. For the clichéd fact is […]
A Fundamentally Fitting Framework for Branded Products
The key to strong branding is ensuring that it sustains through the test of time. Branded products that rigidly hold on to their positioning, contrary to what one may believe, […]
