the obsession with the triple F, made enticing by the one with the triple S … take the plunge into 3FS

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Tag Archives: consumers

fragrance @sssourabh

Scent of a Woman… Picked Out by a Man

April 29, 2012by sssourabh 7 Comments

They say that in order to smell out a sensuous woman, ask a man. It brings to mind the metaphor of Al Pacino’s aptly titled Scent of a Woman. Presenting, […]

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Fashion, Frameworks
Hurricane Irene @sssourabh

Mother Nature Turns Professor: Lessons from Hurricane Irene

August 28, 2011by sssourabh 1 Comment

You know that something is sinking into your subconscious when you even dream of it. I think I dreamed of swimming with my select possessions deteriorating in dampness, sometimes perched […]

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Frameworks
framework2 @sssourabh

Sustaining Hype: Give me an Anxiety Attack

July 31, 2011by sssourabh Leave a comment

Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]

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Frameworks
fragrance20 @sssourabh

Thy Nose Knows Best: A Name Game

November 21, 2010by sssourabh 12 Comments

Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]

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Fashion, Frameworks
fragrance9 @sssourabh

Thy Nose Knows Best

November 16, 2010by sssourabh 13 Comments

Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]

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Fashion, Frameworks
framework emotion @sssourabh

A Framework for Emotional Decision Making

October 21, 2010by sssourabh 10 Comments

Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]

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Frameworks
iceagain1 @sssourabh

Where’s my ice cream AGAIN, mommy?

October 1, 2010by sssourabh 6 Comments

Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]

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Food, Frameworks
denim2 @sssourabh

Denim is Dead. Long Live Denim.

September 8, 2010by sssourabh 17 Comments

We live in times when distress is actually in fashion. I was surprised when I realized this. To think everyone preaches the exact opposite. My addiction to denim has made […]

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Fashion, Frameworks
ingredients in store @sssourabh

I Want to Eat the In-Edible: Part 2

August 13, 2010by sssourabh 7 Comments

On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]

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Fashion, Frameworks
denim collective chart @sssourabh

The Cyclicality of Denim Jeans: Part 2

July 18, 2010by sssourabh 8 Comments

On trying to better grasp the evolution and cyclical trends of the ‘fit’ of jeans, clearly identified in the more analytical Part 1 of this obsessive saga, I have chosen […]

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Fashion, Frameworks

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Fresh Thoughts

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Famous Thoughts

  • Scent of a Woman... Picked Out by a Man
  • En Vogue: Where Adventure turns Glamorous
  • Expectations come in Flavors
  • Shopper Psychology and Retailer Strategy
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  • Savory cauliflower tart and sweet pineapple coconut tart. Which should I start with? #tart #food… instagram.com/p/ZlPDAurfE9/ 2 hours ago
  • Obsessing over my new snake shoes. Perfect for summer! #fashion #menswear #style #shoes #guyswithstyle… instagram.com/p/Zk5-H_LfOF/ 5 hours ago
  • How To Become A Social Media Marketer mbist.ro/164EMH4 @alltwtr #socialmedia #Marketing #infographic 5 hours ago
  • Need proof that social media is a game-changer? How about hearing it from a bank? ow.ly/l9h7m @hootsuite #socialmedia #banking 5 hours ago
  • Hilariously well put! @LisanneVos: if you still look cute at the end of your work out, you didn't train hard enough #gym #quote 5 hours ago
  • RT @LisanneVos: @sssourabh The ONLY way at the gym (If you still look cute at the end of your work out, you didn't train hard enough) :) 5 hours ago
  • #Addiction has to grow out of something! Even if waiting in lines ;) @jabberwowie happy vacationing! @jabberwowie 5 hours ago
  • Thanks! @VolcanoGM @RubenBolivar 5 hours ago
  • Beyond Marketing: The Organizational Impact of a Social Signal soa.li/g6HVCnK #socialmedia @SocialMktgFella #marketing #infographic 19 hours ago
  • Finally, someone as addicted to @instagram as yours truly ;) love it @jabberwowie #addiction #socialmedia 19 hours ago
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