Traditions of Luxury Window Shopping, now in a Digital World
I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not […]
Tag Archives: consumers
Where does Online Shopping leave Glamorous Window Displays?
Ever noticed how sparkles are often jittery? Or how snowflakes are so shortlived? A short, but intense pleasure amidst the chaos. The holiday season, despite its one eve of festivity, […]
Scent of a Woman… Picked Out by a Man
They say that in order to smell out a sensuous woman, ask a man. It brings to mind the metaphor of Al Pacino’s aptly titled Scent of a Woman. Presenting, […]
Mother Nature Turns Professor: Lessons from Hurricane Irene
You know that something is sinking into your subconscious when you even dream of it. I think I dreamed of swimming with my select possessions deteriorating in dampness, sometimes perched […]
Sustaining Hype: Give me an Anxiety Attack
Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]
Thy Nose Knows Best: A Name Game
Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]
Thy Nose Knows Best
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
Where’s my ice cream AGAIN, mommy?
Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]
Denim is Dead. Long Live Denim.
We live in times when distress is actually in fashion. I was surprised when I realized this. To think everyone preaches the exact opposite. My addiction to denim has made […]
