Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]
We live in times when distress is actually in fashion. I was surprised when I realized this. To think everyone preaches the exact opposite. My addiction to denim has made […]
On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]
Inspiration has been a core love of authors, filmmakers, strategists, lovers, swindlers and everyone alike. We get inspired by different things in life to do many other different things in […]
When speaking with strangers, it can be easier to engage with impeccably or uniquely dressed ones. Similarly, prior to consuming a dessert, it is far more enjoyable to gape at […]
I feel that it has become increasingly challenging to shop, contrary to what one may think in a so called modern and effectively efficient world. For the clichéd fact is […]