Scent of a Woman… Picked Out by a Man
They say that in order to smell out a sensuous woman, ask a man. It brings to mind the metaphor of Al Pacino’s aptly titled Scent of a Woman. Presenting, […]
Tag Archives: two by two matrix
Red Alert: The Gifting Strategy
Procrastination is the plague of the i-era. We are all very last minute about some things in life. And Christmas and holiday shopping probably tops the list for things that […]
Shopping: A test of the distance between your Brain and your Heart
So much poetry exists about the heart and its righteousness over the brain. But no, this is not a psychological deduction of your life. Nor is it a sequential detangling […]
Sustaining Hype: Give me an Anxiety Attack
Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]
Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Thy Nose Knows Best
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
Where’s my ice cream, mommy?
They say that the things you see as a child remain ingrained in your mind forever. When I was a child, not too long ago, the world basically had chocolate, […]
I Want to Eat the In-Edible: Part 2
On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]
Cravings … Magnified
Upon reviewing the classic molten chocolate cake by Chili’s, I felt it apt to examine the underrated, visually less exciting but adventurously tasty dessert by the same masters of baked […]
3FS Lifestyle: Food Fashion Frameworks 