Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Category Archives: Frameworks
Thy Nose Knows Best: A Name Game
Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]
Thy Nose Knows Best
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
Where’s my ice cream AGAIN, mommy?
Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]
Denim is Dead. Long Live Denim.
We live in times when distress is actually in fashion. I was surprised when I realized this. To think everyone preaches the exact opposite. My addiction to denim has made […]
I Want to Eat the In-Edible: Part 2
On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]
The Cyclicality of Denim Jeans: Part 2
On trying to better grasp the evolution and cyclical trends of the ‘fit’ of jeans, clearly identified in the more analytical Part 1 of this obsessive saga, I have chosen […]
Breaking Chocolate Apart, Literally
Pure chocolate does not survive beyond two weeks, said chocolatiers and Food Network experts at the New York Chocolate Show. Naturally, they meant two weeks after it is made, not […]
A Complex Shopping Trip: The Challenges of Consumer Behavior
I feel that it has become increasingly challenging to shop, contrary to what one may think in a so called modern and effectively efficient world. For the clichéd fact is […]
3FS Lifestyle: Food Fashion Frameworks 