Naked.
I strongly feel that half a battle is won by a witty name. A name invites those who are ignorant, as well as your common passersby, or those dazed by […]
Tag Archives: consumer behavior
A Framework for Emotional Decision Making
Although previous documented with reference to ice cream’s diversifying segmentation, the emotionally driven framework, or better known as The Mindset Framework, definitely deserves a pedestal of its own for future […]
Where’s my ice cream AGAIN, mommy?
Things change as we grow up. And its not just us, its also the things around us. So why are we always surprised? Classic ice cream, as we knew of […]
Denim is Dead. Long Live Denim.
We live in times when distress is actually in fashion. I was surprised when I realized this. To think everyone preaches the exact opposite. My addiction to denim has made […]
I Want to Eat the In-Edible: Part 2
On discovering the creative, quirky, attractive, salivating and sometimes outright bizarre creations being churned out by body care creators, particularly those inspired by food, I chose to investigate why these […]
I Want to Eat the In-Edible: Part 1
Inspiration has been a core love of authors, filmmakers, strategists, lovers, swindlers and everyone alike. We get inspired by different things in life to do many other different things in […]
A Sweet’Art Affair: To Remember or Repeat?
When speaking with strangers, it can be easier to engage with impeccably or uniquely dressed ones. Similarly, prior to consuming a dessert, it is far more enjoyable to gape at […]
A Complex Shopping Trip: The Challenges of Consumer Behavior
I feel that it has become increasingly challenging to shop, contrary to what one may think in a so called modern and effectively efficient world. For the clichéd fact is […]
A Fundamentally Fitting Framework for Branded Products
The key to strong branding is ensuring that it sustains through the test of time. Branded products that rigidly hold on to their positioning, contrary to what one may believe, […]
3FS Lifestyle: Food Fashion Frameworks 