3FS Lifestyle: Food Fashion Frameworks

insssights by sssourabh

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Tag Archives: consumer behavior

Traditions of Luxury Window Shopping, now in a Digital World

December 22, 2015by sssourabh 12 Comments

I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not […]

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Fashion, Frameworks

9 Creative and Effective uses of Influencer Marketing

October 27, 2015by sssourabh 8 Comments

They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. […]

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Frameworks

Where does Online Shopping leave Glamorous Window Displays?

December 23, 2013by sssourabh 8 Comments

Ever noticed how sparkles are often jittery? Or how snowflakes are so shortlived? A short, but intense pleasure amidst the chaos. The holiday season, despite its one eve of festivity, […]

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Fashion, Frameworks, London, Nightlife, Travel

Deconstructing the Fashion Anticipation

September 6, 2012by sssourabh 1 Comment

“An intense anticipation itself transforms possibility into reality; our desires being often but precursors of the things which we are capable of performing.” The quotable quote drives the cupid’s arrow […]

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Fashion, Frameworks, New York City, Runway Shows, Travel

Red Alert: The Gifting Strategy

December 24, 2011by sssourabh 10 Comments

Procrastination is the plague of the i-era. We are all very last minute about some things in life. And Christmas and holiday shopping probably tops the list for things that […]

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Frameworks

Social Media’s Affair with Fashion, in Real-time

October 21, 2011by sssourabh 7 Comments

Twinkle Twinkle. Like stars twitching uneasily in the dark sky, countless lights gleam in the darkness of the audience in a fashion show, competing against the bright glare of the […]

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Fashion, Frameworks

Sustaining Hype: Give me an Anxiety Attack

July 31, 2011by sssourabh 4 Comments

Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]

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Frameworks

Shopper Psychology and Retailer Strategy

December 20, 2010by sssourabh 19 Comments

Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]

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Frameworks

Thy Nose Knows Best: A Name Game

November 21, 2010by sssourabh 16 Comments

Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]

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Fashion, Frameworks, Nightlife

Thy Nose Knows Best

November 16, 2010by sssourabh 20 Comments

Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]

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Fashion, Frameworks, Nightlife

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insssights by sssourabh

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3FS Lifestyle: Food Fashion Frameworks
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