Traditions of Luxury Window Shopping, now in a Digital World
I have often pondered over the short lived life of snowflakes. A short, but intense pleasure amidst the chaos. Polar Vortex excluded. The principle of something beautiful that does not […]
Tag Archives: consumer behavior
9 Creative and Effective uses of Influencer Marketing
They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. […]
Where does Online Shopping leave Glamorous Window Displays?
Ever noticed how sparkles are often jittery? Or how snowflakes are so shortlived? A short, but intense pleasure amidst the chaos. The holiday season, despite its one eve of festivity, […]
Deconstructing the Fashion Anticipation
“An intense anticipation itself transforms possibility into reality; our desires being often but precursors of the things which we are capable of performing.” The quotable quote drives the cupid’s arrow […]
Red Alert: The Gifting Strategy
Procrastination is the plague of the i-era. We are all very last minute about some things in life. And Christmas and holiday shopping probably tops the list for things that […]
Social Media’s Affair with Fashion, in Real-time
Twinkle Twinkle. Like stars twitching uneasily in the dark sky, countless lights gleam in the darkness of the audience in a fashion show, competing against the bright glare of the […]
Sustaining Hype: Give me an Anxiety Attack
Ever had an anxiety attack? I sure have. Daily, we hear of a new fad in the world of thirsty consumers. The Apple Ipad2. Harry Potter’s last installment. The Twilight […]
Shopper Psychology and Retailer Strategy
Shopping. A thrill for some, a bore for others. A paradise for many, a prison for several. Depending on my mood, the occasion, and the vibe from others in the […]
Thy Nose Knows Best: A Name Game
Thy nose knows best, for it is the strongest sense of them all. If it did not exist, the world would be akin to a photograph – visual, audible, sensory, […]
Thy Nose Knows Best
Our nose is one of the most ignored parts of our life, yet so prominently central to our face. The sense of scent is the most ignored of all senses. […]
