Let’s live a colorful life!
If there’s one brand that gets its customer and marketing, its Desigual. A bold group of young individuals who find glee in color and happiness in juxtaposed patterns. Tossed with fabrics, embellishments and sparkles, and you have a winner that is truly one of a kind. The brand is characterized by such colorful designs since 1984, with a slogan that literally translates to “Life is Cool” (La Vida es Chula). It is no surprise that there are multiple retail outlets nationwide, making their New York Fashion Week (NYFW) ready to wear collection all the more fun to watch!
The collection was called “Global Traveler”, and took root in the international background of the brand. Standing up for women who fought their personal freedoms, the result was a military inspired and sparklingly feminine collection of dresses, outerwear, and a plethora of accessories from scarves to bags to hats to sandals. The result was a mix of cultural interpretations.
Being Indian, I found several Indian embroideries in floral and curvy motifs, alongside Japanese style florals, as well as Mexican style stripes seen at previous shows too. The stripes seemed to be a common themes across shows and across mediums for Desigual, featured on full length dresses as well as bikinis. There was an abundance of floral and butterfly appliques which seemed to symbolize a free spirit.
My favorites were the jackets and outerwear, several studded and sequined on sleeves and in the back, in an array of military and neutral shades. Leather, embroidered denim and mirror speckled white also made for stunning statement pieces.
There was an array of patchwork bohemian dresses, and some in what could be called the return of the lace renaissance. Lace truly gave texture and dimension to a solid coral dress, and worked when accenting shirts too. Other dresses were often in knit symmetry, often paired with outerwear, embellished hats, macrame sweaters or retro wide belts, there were endless opportunities to recombine styles for drastically different looks.
Being a travel theme, there were several bags, from small clutches to full on messenger bags and totes, each embellished and patched with signature styles from Desigual, bringing the vibrancy of the brand to the more mellow element of travel accessories.
And while I didn’t catch all of them, several models sported makeup inspired by Snapchat Filters, a staple app for the nomadic traveler! (Spot the puppy face below).
Itching to book my next travel ticket, the show did more than just inspire me to fly. It reminded me how to live life colorfully.
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