Let your chic sportswear be your iron supplement.
For the longest time, I have envied sportsmen and bikers and their racer jeans, now trending as sweats, or the street style hoodies and jackets with accents, or the bohemian rosaries that we saw before with Asaf Ganot’s debut at New York Fashion Week. Which is why I was thrilled to be a part of Murray West Fall/Winter 2016 capsule collection launch, lookbook shoot and press event for boys who like luxury activewear.
Held at Contra Studios, hosted by CEO Steve Maass, the location was a layered multitude venue for arts, photo shoots, events and presentations located in Chelsea. The presentation was a racy and stunning launch of the brand. Designer Jerrell West previously described his line as decadent, luxury and chic. And with this collection, it was shown that these can also be applied to sportswear and activewear.
It was a line that was easy on the eyes and visibly comfortable, affirmed by the breezy models themselves. Some favorites include the long sleeve sweatshirts with zipper details on sleeves in cool colors of cream and off white with stripes and solid blocks of blue.
An inverse color worked too, with prominent blue palettes and even more gold zipper details on sleeves, abdominal areas and studded shoulders.
Hoodies are a staple in every guy’s wardrobe, and these high quality durable ones were definitely a winner: with biker accents on sleeves and elbows, they were in cottons and quilted suede feeling fabric, with a shiny one spotted, all in indigo and darker hues making the gold zippers stand out smartly.
With sweatpants and joggers to match, it was good to see button and clasp detailing, as well as padded biker details on the dark indigo sweats, with gold zipper accents too, making them versatile for sweat and play.
One favorite chunky wool lined jacket in white contrast was a hot favorite, making it a mainstay for winters. With a creative twist on white lapels that could be unclasped with gold buttons to form a zipped up layered look, it had a creative twist on the sleeves which made for a multi-purpose piece that would certainly find a spot in any guy’s wardrobe.
The shoes were by Ron Donovan, racy fashion sneakers with pops of metal that made them perfect for streetwear and hip parties, as well as athletics! Florsheim shoes was the other sponsor who’s footwear was also spotted.
The very catchy rosaries were by Zacasha Jewelry, originating in Bali and made of glittering seeds, pearls and high quality fibers. Called the original tassels, it was refreshing to learn that they were actually made in Indonesian villages by artisans who worked from home to care for and support their families.
The other sponsors included House of Marley and Ritual Cosmetics who handed out a swag bag of mens grooming products to the glittering crowds, including one product for the modern bearded men by sponsor Hercules Beard Co for the whiskered men in the invite list. Which included my backstage press comrades Etcetera Modus and Be Fitting Style.
My iron supplement is definitely this line of activewear. What about yours?