To celebrate the 75th anniversary of America’s favorite staple candy, M&Ms, I had the privilege of attending the synchronization of four key talents in the world of tech, fashion, art and history at the Visionaire World and KAWS: A VR EXPERIENCE.
Visionaire conceptualizes and produces films, public art installations, experiences, branded content, art multiples, and products. KAWS made this a debut into virtual reality, depicting a fun and intriguing visual of pop-culture animations, with refined graphic tones, bold colors and playful characters. M&M’S is the original candy that “melts in your mouth, not in your hand™.” Making history with its colors and characters, the blend with KAWS and Visionaire was impeccable. The event was hosted at the New York Public Library (NYPL), a historic landmark in New York and a provider of continuous educational programs.
So what was the event itself? A synchrony of immersive technology in virtual reality, where we watched the artist transform his working environment into swirling colors, animated characters, who took the canvas onto themselves to create a fun, mischievous and chaotic story of art and fun. It was truly a blend of reality and imagination, of animation and real life objects, art and craft, all in contrast with the historic architecture of the NYPL, bubbling to life with champagne and M&M treats (did you say M&M cookies?).
The preview experiential party was on Jan 28 2017, with a public opening on Jan 29 at the Gottesmann Gallery. Check out more hysterical peeks into the world of VR, as those who experience it from the inside look amusing on the outside, too!