Tales of Colors and Croquet: Juicy Couture at NYFW

We are all mad in here.
One of my favorite things ever said.

With a penchant for Alice in Wonderland and its whimsy, having seen it many times before, it was mildly interesting that the first thing I noticed about the Juicy Couture presentation at New York Fashion Week (NYFW) was the croquet and plethora of Alice references at the iconic Rockefeller Center Rooftop with sweeping views of New York.

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With Jamie Mizrahi leading as new creative director, the velour tracksuit brand had upgraded itself with waffle knits, sequined jumpsuits, linen pants, bright and colorful dresses, and even menswear. Having dressed some of the biggest Hollywood personalities, she brought a strong athelisure and beautiful girlish feel to the clothing. Velour was still a prominent stay, but was upgraded with several other accessories.

With a vibrancy and color, the inspiration of nostalgia was clear, as was the evident whimsy of models playing board games in the grass, swinging through croquet across pools, dancing with light music in lounges, and relaxing like Alice would in a poppy field. (Or was that Dorothy?) Fairy tales are partly nostalgia too, obviously. 

Spotted with my entourage, and the charming Loris Diran was yours truly in signature leopard print.

juicy couture presentation new york fashion week womenswear menswear nyfw @sssourabhjuicy couture presentation new york fashion week womenswear menswear nyfw @sssourabh

The after party was held at Public Hotels, a prominent hotspot for afterparties, and marked the brand’s comeback with performances by Paris Hilton and Lil’Kim, who were also clad in the velour that was a throwback to their fame a decade or so ago.

At the end of the day, I’m not crazy, said the Cheshire Cat; my reality is just different from yours.

 

 

4 responses to “Tales of Colors and Croquet: Juicy Couture at NYFW

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