I love ice. And snow. And all things winter.

Despite being a summer-in-LA type of guy, I enjoy winter styling the best. And Samuelsohn drew inspiration from Monte Bianco, which is capped in ice all year round, for a unique and thrilling show at New York Fashion Week Mens (NYFWM). The models put on a show in the icy winter of New York, on a skating rink performing thrills and moves with Eric Radford, a two time Olympic medalist and skater, as a showstopper. Further, all the models had platinum blonde iced hair to make them harmonious with their winter settings, a look that is evidently forecasted to be a hot hair trend in the upcoming year.

The place itself sounded like a nature lover’s paradise, verbatim bathed in autumnal hues of garnet, which was a stepping stone for the designs, layered with silver and ice blue. Thus giving your classic grey suits and outerwear a much needed facelift.Founded by Lesser Samuelsohn in 1923, the brand has created craftsmanship that was visibly rich. The fabrics were created with a luxury wool and cashmere that defies physics, is non-toxic and is eco-friendly. Plus, to my surprise, and evident from the flexibility in the skaters’ movements, they were water resistant, wrinkle-proof, stretched naturally, breathable and maintained optimal body microclimate. Truly a fusion of fashion and science.

Showstopper Eric Radford had a yarn striated cotton linen blend velvet blazer with a double breasted peak lapel, with apparently blingy gun metal buttons that were making an evident comeback.

Following suit were groups of boys in color coordinated outfits. The “Ice Blue with Silver” foursome had the likes of long line double breasted cashmere coats with wool pants, a lambswool peacoat, an ombre plaid car coat with a windowpane check jacket, and weightless deconstructed suit in an intriguing wool and Lycra blend. For more casual styles was a super merino garment dyed turtle neck with a pleated drape pant. The bright and majestic blue was perfect for an icy winter, warming both to the eyes of onlookers and to the dapper wearers.

The “Silver with Ice Blue” line placed more emphasis on the greys and formals, with the likes of a twill parka in ice cashmere with a luscious fox trimmed hood.  A cashmere zebline coat sported a similar fox collar, merrily borrowing the trend from its feminine clutches and giving it a masculine upgrade. A tweed windowpane and three piece lambswool suit took things in a formal direction, while a field jacket in printed ice cashmere and a safari jacket in cotton corduroy and gun metal buttons kept it more leisurely.

The redder tones, in my favorite of hues, came with two lines, starting with “Silver with Wine”. These included a plaid suit in ice wool, a cashmere soft suit with a peacoat in wool flannel jacquard, and a three piece suit with a peak lapel. For outerwear, there was a luscious Alpaca boucle raglan sleeve coat in wool mohair with a wool / silk / cashmere blend jacket and a safari jacket in wool with printed chevron. The wine red undertones gave these a warm and charming look. The suits in particular, despite being a fairly common hue of grey, were well cut and defined with smart fabric choices.

“Wine with Silver” put the redder tones at the forefront, with a tartan plaid vest and soft trousers, an ice cashmere suit with a velvet collar and a three piece peak lapel suit with multiple boutonnieres in a cotton Lycra velvet. This was particularly classy for a night out, and had the potential to redefine black tie as red tie. A velvet lapel and graffiti elbow patch suit with corduroys, and a Donegal field jacket with a quilted nylon vest completed the more refined casual side of the looks, ensuring that men could look sharp even when at leisure.

My look for the day unveiled itself in the red glow of the indoor heat lamps. A Zodiac Hoodie with a Stitch cape, Balmain jeans, zebra print sneakers by M Farkess, quirky red and gold eyewear by Zenni Optical, acquired at last season’s Timo Weiland show, and a vintage Russian hat to keep the cold away.

The Standard Hotel, a watering hole for New York‘s visitors and night owls, served the likes of marshmallow hot chocolate, warm apple cider, and gingerbread biscuits to keep onlookers warm while ogling at the men skating on ice. A fine path to tread between food, fashion, sport and lifestyle.

Has winter ever looked so alluring?